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Art Voice prototype emerged as an innovative solution to enrich the user experience within cultural venues by leveraging interactive museum app technology. Developed initially for the Europeana Space Hacking Culture Bootcamp in Amsterdam, the concept and demo were a collaborative effort between myself, Neils Poldervaart, and NOTERIK multi-screen technology providers. As hackathon finalists, our prototype was refined through business modeling in London, UK.
The primary objective of Art Voice was to augment a visitor's engagement with cultural artifacts, particularly in cases where the physical paintings were not present in the collection. Through the utilization of smart devices, visitors could navigate a large-scale projection of the artifact within the exhibition space. This unique interaction allowed users to spotlight specific characters or objects, enhancing their exploration and understanding of the cultural context.
Key features of the Art Voice prototype included the ability for users to record new content or playback recordings from a bank of existing ones. This functionality facilitated the creation of dynamic, user-generated scenes within the exhibition. By employing their devices as spotlights, visitors could curate their experience, contributing to a collective narrative that unfolded through multiple recordings and participant interactions.
During the development phase, user experience research played a pivotal role in shaping the functionality and usability of Art Voice. Feedback loops and iterative testing were integral to refining the app's interface, ensuring that visitors could seamlessly navigate the interactive projection and contribute to creating unique, immersive scenes. Usability studies also aimed to gauge the impact of the technology on the overall visitor experience, considering factors such as engagement, comprehension, and satisfaction.
In-depth user interviews and surveys were conducted to gather qualitative insights into users' perceptions of Art Voice. We analyzed user behavior within the cultural venue to understand how individuals interacted with the app, the degree of personalization achieved, and the overall impact on their appreciation of the represented artifacts.
The success of Art Voice in winning the hackathon and subsequently undergoing business modeling in London attests to its potential to revolutionize the museum experience. The user experience research conducted throughout the development process refined the prototype and laid the foundation for future iterations. As technology continues to shape cultural engagement, projects like Art Voice exemplify the power of interactive, user-centric solutions in enhancing our connection with cultural heritage.
Art Voice (2015)
Role: Project lead, UI & UX designer
Co-developer: Neils Poldervaart Role: App programmer